Brand Strategy
Questionnaire
Personal Info
Brand Foundations
Does it have a story or meaning?
Why did this brand start in the first place?
What problem does the brand solve emotionally or practically?
Vision, Mission & Values
What is the long-term vision of the brand?
What is the brand’s mission today?
What values must never be compromised?
Are there any brands (inside or outside your industry) you admire for their values?
What behaviors or attitudes should your brand never represent?
Target Audience & Market
Purpose
Identify who we’re truly speaking to
Who is your primary target audience?
How does your audience usually discover brands like yours?
What motivates your audience to choose one brand over another?
What frustrates them about existing options in the market?
Is your audience aspirational, practical, emotional, or status-driven?
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