Brand Strategy
Questionnaire
Client Name
Position
Email
Phone
Country
Date
Brand Foundations
Brand Name
Does it have a story or meaning?
Why did this brand start in the first place?
What problem does the brand solve emotionally or practically?
Vision, Mission & Values
What is the long-term vision of the brand?
What is the brand’s mission today?
What values must never be compromised?
Are there any brands (inside or outside your industry) you admire for their values?
What behaviors or attitudes should your brand never represent?
Target Audience & Market
Purpose
Identify who we’re truly speaking to
Who is your primary target audience?
Age range
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