Tuts Juice

Tuts Juice

Tuts Juice

Project information

Services

Branding

Year

2020

Client

Ministry of Tourism

Country

Dubai

The Art of Holistic Wellness: A Strategic Unveiling of Tabib Group's Sub-Brand.

Tuts Juice presents an identity in which Egyptian references become part of a simple, colourful visual language. In the cup presentation, a small pharaonic-style emblem sits against a clean white surface, supported by a soft pink colour block and a warm metallic-looking accent.The surrounding pyramids and slender architectural forms extend the reference into the scene. Their restrained treatment keeps the composition light, allowing the cup to remain the focal point. The relationship between the object and its setting gives the image a clear idea without overwhelming the packaging.A separate tape application introduces a sequence of pastel colours. It adds a more playful rhythm while staying close to the light background and simple geometry of the wider presentation. Together, the applications show a visual identity that can be recognized through colour and proportion as well as its symbol.The project explores how cultural references can feel accessible within an everyday product experience. The packaging is presented with care and a sense of play, giving the brand a friendly visual character while keeping its connection to the name visible.

Year

2020

Services

Photography

Country

Dubai

Client

Ministry of Tourism

The Art of Holistic Wellness: A Strategic Unveiling of Tabib Group's Sub-Brand.

Tuts Juice presents an identity in which Egyptian references become part of a simple, colourful visual language. In the cup presentation, a small pharaonic-style emblem sits against a clean white surface, supported by a soft pink colour block and a warm metallic-looking accent.The surrounding pyramids and slender architectural forms extend the reference into the scene. Their restrained treatment keeps the composition light, allowing the cup to remain the focal point. The relationship between the object and its setting gives the image a clear idea without overwhelming the packaging.A separate tape application introduces a sequence of pastel colours. It adds a more playful rhythm while staying close to the light background and simple geometry of the wider presentation. Together, the applications show a visual identity that can be recognized through colour and proportion as well as its symbol.The project explores how cultural references can feel accessible within an everyday product experience. The packaging is presented with care and a sense of play, giving the brand a friendly visual character while keeping its connection to the name visible.

Year

2020

Services

Photography

Country

Dubai

Client

Ministry of Tourism

The Art of Holistic Wellness: A Strategic Unveiling of Tabib Group's Sub-Brand.

Tuts Juice presents an identity in which Egyptian references become part of a simple, colourful visual language. In the cup presentation, a small pharaonic-style emblem sits against a clean white surface, supported by a soft pink colour block and a warm metallic-looking accent.The surrounding pyramids and slender architectural forms extend the reference into the scene. Their restrained treatment keeps the composition light, allowing the cup to remain the focal point. The relationship between the object and its setting gives the image a clear idea without overwhelming the packaging.A separate tape application introduces a sequence of pastel colours. It adds a more playful rhythm while staying close to the light background and simple geometry of the wider presentation. Together, the applications show a visual identity that can be recognized through colour and proportion as well as its symbol.The project explores how cultural references can feel accessible within an everyday product experience. The packaging is presented with care and a sense of play, giving the brand a friendly visual character while keeping its connection to the name visible.

Credits

Karim Osman

Creative Director

Marechel

Designer

Younes Akram

Motion Designer

Mena Gamaly

Copywriter

Qouts

Art Gallery is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.

Noah Jenkins, CEO