GFF23

GFF23

GFF23

Project information

Services

Photography

Year

2020

Client

Ministry of Tourism

Country

Dubai

A graphic presentation that connects festival typography with the architecture of its setting.

A festival brings people, images and stories into a shared place. In this El Gouna Film Festival presentation, that setting is part of the visual language: the geometry of the architecture sits alongside circular typography, large letterforms and blocks of colour. The composition creates a dialogue between the stillness of the building and the movement suggested by the type. Repeated festival lettering travels around the image, while the central GFF mark provides a clear point of recognition. Turquoise and warm orange interrupt the sky and architecture, giving different areas of the layout their own visual weight. The work balances an expressive composition with the need to identify the event. The festival name remains present at several scales, allowing the image to communicate as a whole while offering more detail when viewed closely. The setting gives the presentation a sense of place rather than leaving the identity disconnected from its surroundings. This project shows a visual direction in which typography, photography and graphic elements work together to frame the festival, giving the communication both a recognizable structure and a feeling of occasion.

Services

Photography

Year

2020

Client

Ministry of Tourism

Country

Dubai

A graphic presentation that connects festival typography with the architecture of its setting.

A festival brings people, images and stories into a shared place. In this El Gouna Film Festival presentation, that setting is part of the visual language: the geometry of the architecture sits alongside circular typography, large letterforms and blocks of colour. The composition creates a dialogue between the stillness of the building and the movement suggested by the type. Repeated festival lettering travels around the image, while the central GFF mark provides a clear point of recognition. Turquoise and warm orange interrupt the sky and architecture, giving different areas of the layout their own visual weight. The work balances an expressive composition with the need to identify the event. The festival name remains present at several scales, allowing the image to communicate as a whole while offering more detail when viewed closely. The setting gives the presentation a sense of place rather than leaving the identity disconnected from its surroundings. This project shows a visual direction in which typography, photography and graphic elements work together to frame the festival, giving the communication both a recognizable structure and a feeling of occasion.

Year

2020

Services

Photography

Country

Dubai

Client

Ministry of Tourism

A graphic presentation that connects festival typography with the architecture of its setting.

A festival brings people, images and stories into a shared place. In this El Gouna Film Festival presentation, that setting is part of the visual language: the geometry of the architecture sits alongside circular typography, large letterforms and blocks of colour. The composition creates a dialogue between the stillness of the building and the movement suggested by the type. Repeated festival lettering travels around the image, while the central GFF mark provides a clear point of recognition. Turquoise and warm orange interrupt the sky and architecture, giving different areas of the layout their own visual weight. The work balances an expressive composition with the need to identify the event. The festival name remains present at several scales, allowing the image to communicate as a whole while offering more detail when viewed closely. The setting gives the presentation a sense of place rather than leaving the identity disconnected from its surroundings. This project shows a visual direction in which typography, photography and graphic elements work together to frame the festival, giving the communication both a recognizable structure and a feeling of occasion.

Credit

Mohamed Yessin

Karim Osman

Mohamed Yessin

Mohamed Yessin

Mohamed Yessin

Mohamed Yessin

  • KYRN

  • Yesil Cosmetics

  • Kyrn

  • Balady Farms

  • Al Zie

  • Ibn Tulun Mosque

  • Twabel

  • GFF

  • Amix Studio

  • Shot on iPhone